About us
The smartest multi-channel merchants know that a top-performing online store is the one that successfully stakes out its position as the authority in its merchandise category, precision-targets its customers, aggressively drives conversion rates, Average Order Value (AOV) and Return on Investment (ROI), ultimately uniting its merchandising efforts across selling channels into a seamless brand experience.
Unfortunately, too many otherwise-savvy retailers seem to leave behind their merchandising smarts when it comes time to bring the merchandise online. Retailers who built successful business on the strength of their merchandising skills can be the very ones to overlook the unique merchandising challenges posed by the online retail environment.
KSL eConsulting provides our retail partners with the hard-won industry know-how in selling fashion apparel, footwear and accessories online to:
- Drive company's top and bottom lines.
- Reach new customers and new markets.
- Test and market new brand, sub-brand and products.
- Drive customer productivity, loyalty and satisfaction.
- Unleash the brand growth potential.
Our strategic focus
E-commerce business assessment & optimization
E-commerce Website assessment & optimization
E-commerce strategic planning
Online merchandising
Online marketing
E-commerce competitive analysis & patterning
Our online merchandising focus
Pre-season planning
In-season management
Inventory assortment
Content management
Shopping navigation
On-site search
Merchandise theme
Product presentation
Cross, up and impulse sells
Check-out
Fashion point-of-view
Key item strategy
Sub-brand promotion
Product testing
Analytics and others
Selected clients & works
Kit’s bio
Kit Sim is a retail and e-commerce expert with over 10 years of leadership success in brick-and-mortar, catalog and online channels. His extensive experience covers product development, merchandising, sales, marketing, operations and strategic planning functions. Kit has worked and partnered with some of the most successful fashion retailers in the world, including Victoria's Secret, Lands' End, Aldo Group, Reitmans Limited and others.
Kit holds an MBA in e-business and a BBA in marketing and international business from Temple University, Philadelphia.
Kit grew up in Malaysia and is currently a resident of Montreal, Canada.
Kit' number one passion is fashion.
Contact us
Kit Sim - President
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